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Maximizing consistency and accuracy in flooring claims


Aug 2025

Discover how itel Flooring Pricing solutions—now including FSP in Xactimate—delivers faster, more consistent, and accurate flooring claims solutions.

Aug 2025

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Since this post was published, itel was acquired by Nearmap. References to itel, the company, or its products have been maintained for historical accuracy. itel claims solutions continue to be sold and supported by Nearmap.
One of the most challenging goals in claims is to create a consistent claims experience for homeowners. Storms impact entire neighborhoods and communities at once. Neighbors look to each other’s experience while filing and settling a claim. It’s one reason why consistency is so important in claims.  

Every claim is different 

Of course, every claim is different. Building materials, storm readiness, roof age, and even the proximity of trees and patio equipment can lead to widely varying degrees of damage, even among homes that weather the same storm. All claims decisions are ultimately governed by the insurance policy each homeowner signed, which can vary even among neighbors with the same insurer.  
For this reason, insurers have long turned to training, defined standards, technology, and specialized solutions to ensure consistency wherever possible. For more than 30 years, itel has helped solve one specific challenge: determining the value of damaged flooring to ensure a like kind and quality replacement.  

More ways to get itel flooring pricing 

Today, insurers now have three ways to leverage trusted flooring pricing: 
  1. Integrated Floor Surface Pricing (FSP) via Xactimate® 
  2. Mobile-based submission through the itel NOW App 
  3. Physical sample submission to our Jacksonville, FL operations center.  
The integrated FSP solution functions similarly to the itel Asphalt Shingle Pricing and Vinyl Siding Pricing solutions.  

Key features of the itel FSP solution 

Here are some of the key features of FSP: 
  • Complements existing usage of the itel flooring pricing solution via the itel NOW App and physical sample submission. 
  • Extends itel pricing data into more flooring claims, including straight-through-processed claims and rooms with small square footage.
  • Leverages the same industry-leading flooring material database used on millions of claims since 1993: every major manufacturer, thousands of SKUs, millions of flooring claims, and zip-code level pricing.  
  • Comes with an itel guarantee: when needed, we will help fulfill the order at the price we provide in the FSP report.
Learn how FSP extends trusted itel flooring pricing into more claims—without disrupting existing processes. Watch the on-demand webinar today.
Watch now