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Privacy Policy


This Privacy Policy explains how information about you is collected, used and disclosed by Nearmap US, Inc. ("Nearmap", "we", "us" or "our"). This Privacy Policy applies to information we collect when you use our website and other online products and services, or when you otherwise interact with us.

1. Changes to this Privacy Policy

This policy was last updated on 1 February 2023. We might change this Privacy Policy from time to time and any updates to our Privacy Policy will be published on our website. If you continue to use our website after we change our Privacy Policy, you will be taken to have accepted the new Privacy Policy.  We encourage you to review the Privacy Policy whenever you access our website or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy. By visiting our website, requesting a quote, renewing or using any of our products or services or providing us with your personal information, you agree to your personal information being collected, held, used and disclosed as set out in this Privacy Policy.

If you disagree with any changes to this Privacy Policy, you will need to stop using the Nearmap website and our other products and services.

2. Information we collect

2.1 Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you create an account, send us an email to enquire about our website or licence terms, participate in any interactive features of our website or other services, fill out a form, make a purchase, apply for a job, communicate with us via third party social media sites, request customer support or otherwise provide us with information about yourself. The types of information we may collect includes personal information, which is information or an opinion about you, from which you are, or may reasonably be, identified. This information may include (but is not limited to) your name, date of birth, telephone number, email address, physical address, payment card information (such as your payment card number, expiration date, authorization number or security code), bank account details, employment history and any other information you choose to provide.

Due to the nature of the services provided by us, we do not collect sensitive information (such as information about your religion, trade union membership, political opinion, health, sexual preference or criminal record) or credit information (information about loans that may have been provided to you) about you.

If you provide information (including personal information) to us about someone else, you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by privacy laws, we may collect, use and disclose such information for the purposes described in this Privacy Policy. For example, you should take reasonable steps to ensure the individual concerned is aware of the various matters detailed in this Privacy Policy. The individual must also provide the consents set out in this Privacy Policy in respect of how we will deal with their information.

2.2 Information We Collect Automatically When You Use Our Website or Services

Our server automatically collects information about your use of the website (“Navigational Data”). Navigational Data includes (a) the type of browser you are using, (b) your domain type and server, (c) your IP address, (d) the URL you have come from, (e) the pages of our website that you have visited, date/time stamp and the time spent on those pages, (f) the approximate location of where you accessed our services (if you have opted in to this function), (g) cookies, and (h) other statistics. This kind of information is collected by many sites. We perform statistical and other analysis on the Navigational Data to (i) analyse and measure user behaviour and trends, (ii) to understand how people use our services, and (iii) to monitor, troubleshoot and improve our services, including to help us evaluate or devise new features. We may also use Navigational Data for internal purposes designed to keep our services secure and operational, such as troubleshooting and testing purposes, and for service improvement, marketing, research and development purposes and to monitor your use of our website and your compliance with our licence terms. In addition, we may use third party services to help Nearmap collect, monitor and analyse the Navigational Data. Occasionally, we may connect personal information to Navigational Data to improve our services for individual customers, where necessary. If we do this, we will treat the combined information in accordance with this Privacy Policy.

When you use our website, cookies will be placed on your computer to keep track of your use of our website. For example, cookies allow us to remember which Nearmap image you were viewing when you last visited our website. Cookies do not capture or track any personal information. You may elect to set your computer so that cookies are not placed on your computer. However, if you do not provide the information requested by us, we may not be able to provide you with our services.

2.3 Information We Collect from Other Sources

We may also collect personal information about you from third parties that you have authorized to provide us with such information and combine it with information we collect through our website and other services. For example, we may be provided with your information by LinkedIn or other similar service providers. From time to time we may also purchase lists containing information (including personal information) about individuals from organisations offering such lists for marketing purposes.

3. How we use information we collect

We use the information we collect about you (including personal information to the extent applicable) for various purposes, including to:

  • provide, maintain and improve our website and services;
  • provide you with the products and services you have requested;
  • verify your identity;
  • send you technical notices, updates, security alerts and support and administrative messages;
  • assess, process and manage your application to work with us;
  • respond to comments, questions, complaints, requests and provide customer service;
  • analyze data obtained through your use of our products and services to generate trends, intelligence, insights and analysis;
  • communicate with you about products, services, offers, promotions, rewards, and events offered by Nearmap and others, and provide news and information we think will be of interest to you;
  • carry out any reasonably related secondary purposes; or
  • carry out any other purpose for which the information was collected.

4. Information sharing and disclosure

In the circumstances described below, information may be disclosed outside of our organization.

4.1 Third party contractors

Information collected by us (including personal information) may be disclosed to third parties to whom we contract out specialized functions (such as our website hosts). If we do disclose personal information to third party contractors under outsourcing or contracting arrangements, we take steps to ensure that those contractors are authorised only to use personal information in order to provide the services or to perform the functions required by us.

4.2 Disclosures required by law

For legal reasons, other disclosures may need to be made to law enforcement agencies, government agencies, courts or external advisors or in accordance with other laws including any reporting obligations.

4.3 Other disclosures

We do not sell, rent or trade personal information to or with third parties for their own uses.

By providing us with your information (including personal information), you consent to us disclosing your information to the entities set out in section 4.1 or 4.2 without obtaining your consent on a case-by-case basis.

We may from time to time transfer information to countries whose privacy laws do not provide the same level of protection as your own. For example, we may transfer your information (including personal information) to the Asia-Pacific, European Union, or Australia. We may also use cloud storage and IT servers that are located offshore. By accessing or using our website or services or providing us with your information, you consent to the processing and transfer of information in and to the United States and other countries.

5. Third-party websites

Sometimes our website contains links to other websites, for your convenience and information. When you access a website other than, please understand that we are not responsible for the privacy practices of that site. We recommend that you review the privacy policies of each site you visit.

6. Advertising and analytics services provided by others

We may allow others to provide advertising and analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of our website, products and services, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by Nearmap to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand your online activity.

7. Direct marketing

From time to time we may use your information (including personal information) to provide you with current information about our products and services, special offers you may find of interest, changes to our organization, or new products or services being offered by us or any company we are associated with. By providing us with information, you consent to us using your information to contact you on an ongoing basis for this purpose, including by mail, email, SMS, social media and telephone.

If you do not wish to receive marketing information, you may at any time decline to receive such information by contacting our Privacy Contacts using the contact details below. We will not charge you for giving effect to your request and will take all reasonable steps to meet your request at the earliest possible opportunity.

8. Updating your information

It is important to our relationship that the information we hold about you is accurate and up to date. If at any time you are of the view that information about you is not accurate, complete or up to date, please write to us with your request for correction. Our policy is to consider any requests for correction in a timely manner. You may also update or correct your online account information at any time by logging into your account and navigating to the "Accounts" page if this function is enabled as part of your subscription. You can also contact us if you wish to deactivate your online account, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

9. Accessing your information

If you wish to access the information that we hold about you, we ask that you write to us and we will explain how we handle your access request. We may charge you for the cost of providing access to these records.

There may be situations where we are not required to provide you with access to your information. For example, such a situation would be information relating to an existing or anticipated legal proceeding with you, or if your request is vexatious.

An explanation will be provided to you if we deny you access to your information we hold.

10. Security

We take reasonable measures to help protect information held by us from loss, theft, misuse and unauthorised access, destruction, modification or disclosure. Our systems are password protected and comply with our security standards, and if personal information is held on paper files, it is stored in premises that are locked when unattended.

11. Further information and complaints

You may request further information about the way we manage your information or lodge a complaint by contacting us using the contact details below.

We will deal with any complaint by investigating the complaint, and providing a response to the complainant within a reasonable time, provided that we have all necessary information and have completed any investigation required. In cases where further information, assessment or investigation is required, we will seek to agree alternative time frames with you.

12. Your Rights Under the California Consumer Privacy Act ("CCPA")

The CCPA provides for certain disclosures about your rights and the personal information we collect, disclose for a business purposes, and sell. To view this information or exercise your rights under the CCPA, visit our Additional California Privacy Disclosures.

13. Contacting us

You can contact us by:

  1. sending an e-mail to us; or
  2. writing to us at:

    Nearmap US, Inc.
    1850 W Ashton Blvd, Level 5, Suite 500
    Lehi Utah 84043


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