Map specific plans for community engagement with powerful annotation tools within MapBrowser
1. Use geospatial data to help garner community approval
The dual fear of change and the unknown can be a serious factor that makes people wary of supporting a new development. By explaining your site plan, addressing concerns and keeping the public informed with accurate data and high-resolution imagery, you will likely meet less resistance at crucial points in your project.
It can be hard for members of the community to grasp the scale of a project through site plans, renders and drawings alone. Providing high-resolution images helps people easily understand how they may be affected by a development.
Showing different radiuses and perspectives, like vertical and oblique aerial imagery, is a fast and effective way to communicate your plans. Presenting realistic aerial maps marked up with annotations like roadworks, projected new buildings, and property boundaries can bring your development plan to life.
2. Communicate benefits to the community
Start off on the right foot by thoroughly researching the community in the area you will be developing. Understanding points of contention from past developments can help you focus on areas of greatest significance. For example, if the community in the development area is concerned about environmental impact, you can make a point to showcase how you will protect green spaces.
Provide residents with an accessible, easily understandable platform to learn more about these benefits. Communicate clear information digitally to get real-life eyeballs on your site plan and show the positive outcomes that your development will bring.
3. Allow voices to be heard
Using state-of-the-art technology, such as high-resolution aerial imagery and 3D models, you can showcase the most realistic outcomes for your project. Frequently updated aerial imagery gives you a near real-time view of change over time, communicating more detail than a flat map image — including how surrounding areas and environments will come into play. Using annotation tools, you can mark-up plans to include alternate routes, construction equipment locations, new structures, and other factors that residents will want to know.
4. Ask for feedback
Invite open and honest feedback on your development application, and provide the public with easy channels of communication. Things like a dedicated email address, somewhere to mail physical letters, and the opportunity to visit in person will make the community feel involved.
While some feedback will inevitably be negative, resist the temptation to ignore or reject it. Respond with respectful, data-backed messages and imagery that reiterates the value of the development.
5. Be transparent
Being honest with the public about your intended development application through plans that are realistic and easily digestible helps to build trust from the earliest stages, which is crucial for retaining community support.