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Location Intelligence and Its Practical Use Cases

Combining multiple geospatial datasets into workable solutions, location intelligence provides deep insights that can help you make smarter decisions for a more sustainable future.

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What is Location Intelligence?

Location Intelligence is the combination of insights from multiple information sources – including geographic, social and environmental – which contribute to a comprehensive near real-time overview of a mapped location.

Aerial image mapping software mobile-friendly app
Example of Esri Deep Learning on Nearmap imagery
Nearmap Data in Esri

Seeing a More Complete Picture

Searching a location on a map will reveal its proximity in relation to surrounding natural features and infrastructure, potential environmental factors, and its comparative scale. Geospatial technology and Geographic Information Systems (GIS) can combine and analyze multiple layers of geospatial insights to provide a more comprehensive picture: location intelligence.

Aerial intelligence maps for insurance
Nearmap AI Data Insights

Data that Tells the Story of Places

Embedded in specialized online aerial maps, geospatial data provides location intelligence insights, allowing businesses and governments to conduct deep analysis and make meaningful decisions. These include elevation, surface type (such as permeable and non-permeable), vegetation cover, utility networks, transport, economic factors and social demographics.

Line of sight measurements on 3D image of OHSU Hospital in Portland, Oregon
3D Line of Sight Measurements

Real-world Benefits of Location Intelligence

Insights derived from location data can provide intelligence for better decision-making in many areas, including infrastructure modelling, construction, utility networks, insurance, environmental management, development planning, council management, community safety, government administration and disaster response.

Oblique Aerial image of Seaside Homes at Laguna Beach, California
Laguna Beach, CA, U.S.

The Location Intelligence Viewscape

Nearmap high-resolution aerial imagery – comprising vertical top-down (2D), panorama, oblique (multiple angles), and 3D content – is enhanced with insights including AI data (80 raster layers), digital surface models (DSM) and digital terrain models (DTM). Nearmap content can be accessed directly via the MapBrowser web app or integrated with GIS platforms via APIs.

Presentation

Imagery Becomes Intelligence for Insurance

This Nearmap NAVIG8 session looks at how location intelligence contributes to property and casualty insurance risk management and claims processing.

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Post disaster tornado damage insurance aerial images
Construction aerial maps remote site monitoring
SoFI Stadium Under Construction, CA, U.S.

Join the mapping evolution

Up your aerial game and start working with high-res, current imagery of your work sites and properties. Get the advantage of premium geospatial content combined with world-class mapping software and integrations.

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