Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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Five ways to use location intelligence to cut bushfire risk
Get practical tips for reducing bushfire risk with aerial imagery and AI-powered data from volunteer firefighter and Senior Director ANZ Survey and Geospatial Content Operations at Nearmap, M'Shenda Turner.
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Introducing project based usage tracking
Project-based usage tracking allows enterprise accounts to attribute, track, and export data consumption to accurately allocate costs.
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Streamline claims with roof and exterior measurement solutions
Not all data is created equal. The source, quality, and ownership of the data determine whether it empowers or hinders decision-making.
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Transforming operations using reliable aerial data
Oklahoma County relies on accurate geospatial information to manage disaster response and monitor economic developments across the community.
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Optimising COPE insights with property intelligence
Advanced property intelligence platforms like Nearmap offer portfolio-wide risk assessment capabilities, giving insurers a geographical overview of COPE data across all insured properties.
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Why ground truth doesn’t always require ground points
While ground control points are critical for certain high-precision, survey-grade projects, they often aren’t needed for common applications.
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Disaster recovery: fast or slow?
Accurate location data keeps insurance assessors, construction teams and local authorities informed about the status and speed of post-disaster rebuilds and repairs.
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