Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
Newest
)
The aerial imagery problem nobody talked about, and how it got solved
Combining high resolution with frequent updates is where the real advantage of aerial imagery lives. You are not just seeing the area. You can track what changed, prioritise work, reduce site visits, and document conditions with the confidence that what you are looking at is accurate.
)
Nearmap AI vs Gemini: What the benchmark data shows
Nearmap AI Gen 6 vs Gemini 2.5 Pro on a real-world pool detection task. See the benchmark results — and what they mean for AI at property portfolio scale.
)
How property intelligence improves insurance profitability
Every year, carriers use Nearmap to make thousands of data-backed decisions on pricing, renewal, and claims to save time and money.
)
What fragmented geospatial data is really costing your organisation
When geospatial intelligence comes from a single, owned source, decisions get faster, field visits become optional, and every comparison holds up.
)
One continuous intelligence pipeline changes every property decision
Nearmap offers a single, continuous intelligence pipeline that supports everything from precise underwriting to more accurate claim payouts.
)
A before-and-after view of Victorian fire impact
Nearmap post-catastrophe imagery captured the devastating extent of bushfire impact across regional Victoria — enabling insurance, government and emergency service agencies to triage their response more effectively, and help communities recover sooner.
)
Five companies leading with property intelligence
How five organisations in Australia are using geospatial data, AI and 3D modelling to cut costs, reduce risk and win more work.
Discover more!
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimising their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our liveable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about our solution.