How Red Cross Australia leverages post-cat intelligence to distribute grants
Jul 2021
Supporting bushfire-ravaged communities, Red Cross Australia relies on Nearmap to support accurate grant distribution.
Jul 2021
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“Nearmap provided us another verification layer. We could actually see if there was any sign of fire near the area in question, and the exact distance from the property to fire damage so our grants team could determine eligibility.”
Australian Red Cross Business Analyst,John SantiagoRed Cross ROI
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The challenge
Streamlining funds allocation
Suffering from bushfire-related hardship, and with nowhere to turn, impacted Australians looked to volunteer organisations like the Red Cross to find assistance in whatever way they could. Initially offering grants of up to$70,000 to those hit the hardest, Australian Red Cross were looking for a way to streamline how funds could be allocated to people in need — as many applications lacked information and they needed to verify those in legitimate need
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The solution
High resolution visual clarification
Using Nearmap high-resolution aerial imagery that was captured within days of a bushfire, Australian Red Cross could assess whether damage was a factor present to help progress incomplete applications.
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The impact
Keeping grants moving
Access to a robust library of up-to-date imagery gave the team at Australian Red Cross the information they needed to keep grants moving along with ease.
Through their bushfire grant program, Red Cross Australia was able to verify and provide grants to nearly 6,000 people, distributing over $200M in financial aid. Accurate, contextual aerial maps allowed Australian Red Cross to provide bushfire-affected communities vital resources when physical inspections were limited.
Through their bushfire grant program, Red Cross Australia was able to verify and provide grants to nearly 6,000 people, distributing over $200M in financial aid. Accurate, contextual aerial maps allowed Australian Red Cross to provide bushfire-affected communities vital resources when physical inspections were limited.
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Post-disaster intelligence trusted by recovery teams
Get a clear view of damage through post-catastrophe imagery that enables rapid assessment, response, and recovery planning to help those affected get back to their normal lives faster.
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In 2019 and 2020, severe bushfires impacted Australia, burning more than 17M hectares and destroying more than 3,000 homes. Australian Red Cross set out to assist those affected when support was most critical.