6 Ways To Improve Results with Location Intelligence

Many of our customers run their own small-to-medium-size businesses, often with only a few staff, if any, on their payroll. We understand that making the most of every team member’s time is crucial.

Our Customer Success Managers love finding solutions for small business owners that help them free-up staff time to focus on building better customer relationships and business growth.

Nearmap aerial imagery and geospatial content is easy to access and understand, with or without geospatial qualifications. The Nearmap online app, MapBrowser, has simple-to-use geographic insights that might otherwise need a Geographic Information Systems (GIS) specialist to access and interpret.

By gaining up-to-date, accurate intelligence about properties, you can tailor your sales messages to reflect the property owners’ actual situations, making your first contact more relevant and impactful.

This helps create a positive first impression, leaving potential customers feeling that you already understand them.

Are you ready to improve your bottom line? Take a look at the 6 ways successful small business owners use Nearmap.

1. Identifying property features to increase ad spend return

Competition is fierce in any business, especially for small-medium size business owners competing in cities and regional centres. With the ability to identify property features using high-resolution aerial imagery in MapBrowser, you can find the facts you need and deliver greater return on advertising spend.

Being able to identify properties at an individual level, or by suburb, city and state means clearer visibility of your potential market, helping you optimise your advertising spend.

For example, our swimming pool installer customers (more about pools in point 6 below) can identify addresses that have backyards large enough to accommodate pools by using Nearmap Vertical imagery — our top-down high-resolution view. The advertising can directly acknowledge their prospective customer’s situation, with messaging focused on installing their first pool.

Nearmap users can also identify properties that already have pools installed, and can see when they were installed, with up to 15 years of historical imagery available for retrospective viewing. With this information, pool installers can adapt the advertising accordingly to those properties, to promote a pool upgrade, replacement or repair.

2. Finding homes without solar panels

Identifying new solar customers is easier for solar providers with an up-to-date Nearmap view of the situation on the ground. As we capture imagery up to 6 times per year in metropolitan areas, you’re more likely to get an accurate picture. You can look back at previous image captures to see if houses previously had solar panels installed, helping create advertising messages that are more specific and relevant.

The ability to identify roof dimensions helps pinpoint potential new solar panel viability. Solar installers can even use tools to look at sun angle and roof slope, indicating the optimal placement for solar panels to receive maximum sunlight exposure. Taking it a step further, Nearmap AI can identify vegetation, showing whether there is overhang that might affect solar charging time.

Solar customers can access these capabilities through Nearmap on OpenSolar Lite.

3. Seeing vegetation across the seasons

If your business involves working with vegetation — from arborist tree services, landscaping, gardening, rubbish removal and property maintenance — understanding what the vegetation cover at a property helps cut down the time needed to create quotes and plans.

With Vertical high-resolution imagery, you can clearly see vegetation on properties, and by viewing historical captures, you can see how vegetation changes with the seasons.

To look even closer than the human eye, Nearmap AI lets you select data layers that specifically identify various stages of vegetation cover: leaf-off, low, medium, high and very low. With this level of detail, you’re equipped with a more accurate knowledge of your customers’ properties.

Using MapBrowser, you can retrieve results in seconds, giving you a better view of your market without having to visit, view and assess properties in person, one at a time. (Save your face-to-face time for the meetings that generate income!)

4. Finding asphalt and concrete surfaces

Where does the road finish and the driveway begin? Nearmap Vertical imagery shows an accurate view of properties and their surroundings, helping identify opportunities for services such as driveway installation, path repair or replacement, garage door installation, and general property additions or improvements.

With asphalt and concrete layers selected in Nearmap AI, you’re able to see surface components in greater detail. You can change the colour and opacity of each data layer (such as asphalt and concrete) to get an easy-to-understand snapshot of where the surfaces are. AI layers also include Driveway, Lawn Grass, Natural (hard and soft), Road, and Water Body.

5. Greening communities one backyard at a time

As temperatures rise, every year seems to deliver new record summer high temperatures. Landscapers and garden service providers are finding new opportunities for garden developments by identifying properties suitable for sustainable backyard conversions.

Property owners are increasingly receptive to removing heat-traps like hard concrete and asphalt surfaces to replace them with natural surfaces and garden spaces — permeable surfaces that improve drainage during heavy rain and provide space for plants. Converting hard surfaces to vegetation helps reduce temperatures at a microclimate level, contributing to climate reduction goals at a much greater suburb, state and national level.

6. Keeping swimming pools maintained

One of the enlightening AI data layers that was introduced in our most recent release of Nearmap AI Generation 5 is Unmaintained Swimming Pools. This highlights pools that are discoloured or cloudy – therefore identifying customers who are potentially more likely to accept an approach for pool cleaning and maintenance work. Not only does this highly targeted advertising help improve your return on marketing spend, but it also helps keep pool owners happy and swimming!

Did you know there’s also a Trampoline AI data layer? Finding properties that have trampolines but no swimming pools could indicate households with good potential business opportunities for pool installers or other related property service providers.

Whether your business involves installing and maintaining solar panels, swimming pools, driveways, garage doors, renovations, fencing, tree maintenance, gardening and landscaping, property management, air conditioning installation and repair, quoting, building, or other local services, give Nearmap a try and see how you can target your market more effectively.